Andy Laws – The SDR Playbook

The SDR Playbook is designed to provide reps with comprehensive, actionable resources around.

The purpose of this Playbook is to bring more structure to how operates, with a view to saving time, boosting internal collaboration, and ultimately allowing reps to execute critical tasks that will push the needle, such as outreach!

The resources provided as part of this Playbook are born out of personally building and using these frameworks and techniques to deliver results including:

• 3 promotions in 4 years from BDR to Snr BDR Manager at Braze
• Missed quota just 3 times in 18 Quarters as a BDR and BDR Leader
• Booked 140+ enterprise meetings
• Sourced $7m+ in qualified pipeline
• Experienced IPO with Braze
• Supported scaling of EMEA & APAC BDR team from 2 reps to 20+
• Sales Confidence Top 5 SDR Leader
• Supported the promotion of 10+ BDRs to AE roles

What You’ll Learn In The SDR Playbook

• Personas Framework
• Account Research & Planning
• Cold Calling Cheatsheet
• AE < > BDR Collaboration Framework
• Outreach Cadence Structure
• Discovery/Qualifying Call Guide
• Personal Development & Promotional Plan

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