According to the latest scientific research, anyone can be creative. You just have to know how to think creatively, which involves taking a more imaginative approach to the challenges we all face.
Learn how to wield the same research-based tools that today’s creative people use and tap into your inner creative thinker with Professor Puccio’s engaging 24-lecture series that takes you step-by-step through the creative-thinking process.
You’ll get a solid introduction to the four major stages of creative problem solving, one of the most effective methods used in creativity training around the world. Just like today’s creative geniuses, you’ll learn how to approach professional and personal challenges by clarifying your obstacles, ideating potential solutions, developing the ones that are workable, and implementing them in the real world.
You’ll also learn how to wield the tools of the creative trade with the aid of simple exercises, in-studio demonstrations, hypothetical scenarios, and more. These powerful tools include everything from tapping into the power of brainwriting (an alternative take on brainstorming) to the effective use of How-How diagrams (which help you develop concrete action steps).
Whether you want to overcome writer’s block, solve a complex business problem, or figure out the best way to resolve a tense argument, this series will give you everything you need so that when other people are dodging challenges, you’re uncovering the hidden opportunities they’ll have missed.
About Gerard Puccio
Dr. Gerard Puccio is a professor at The State University of New York at Buffalo for Studies in Creativity, a unique academic department that offers the world’s first and leading Master of Science in Creativity. Professor Puccio holds a Ph.D. in Organizational Psychology from The University of Manchester in England. Professor Puccio’s research interests include the identification of creative thinking preferences and the efficacy of creativity training. In recognition of his outstanding work as a scholar, Professor Puccio received The State University of New York’s Research and Scholarship Award in 2004 and the Buffalo State President’s Award for Excellence in Research, Scholarship, and Creativity in 2007.
An accomplished speaker and consultant, Professor Puccio has worked with major corporations, universities, and school districts to deliver training programs and keynote speeches. His clients include the British Broadcasting Corporation, Fisher-Price brands, Sun Life Financial, Kraft Foods, and Coca-Cola. He has also delivered creativity workshops and presentations around the world, and he was a featured speaker at TEDxGramercy on creative thinking as a life skill. Professor Puccio has written or coauthored more than 50 articles, chapters, and books, including The Innovative Team: Unleashing Creative Potential for Breakthrough Results; and Creative Leadership: Skills That Drive Change.
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